
CRM, or Customer Relationship Management, is a company-wide business strategy designed to reduce costs and increase profitability by solidifying customer loyalty. True CRM brings together information from all data sources within an organization (and where appropriate, from outside the organization) to give one, holistic view of each customer in real time. This allows customer facing employees in such areas as sales, customer support, and marketing to make quick yet informed decisions on everything from cross-selling and upselling opportunities to target marketing strategies to competitive positioning tactics.
Customer Relationship Management (CRM) involves centralizing and managing all of your customer facing data making it accessible to all employees requiring the information relative to their roles (ie sales, marketing, customer service, etc). CRM will enable you to capture all relevant client data and present your staff with a single view of everything involved with your customer interactions. Leverage CRM and Open Source technologies today to help your organization close more deals faster, identify and market to your target audience and improve customer satisfaction and loyalty by delivering superior service and business intelligence. Customer Relationship Management
Below are 2 open source CRM solutions to choose from:
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